Grab every opportunity you can from LinkedIn groups

One of the most underused features on LinkedIn is one of its biggest goldmines. LinkedIn groups is a feature that many business people say they don’t have time for or they make up some other excuse. The truth is that there is no excuse for not joining a handful of groups on LinkedIn. There’s far too much to be gained to simply ignore this feature. Here are some tips to keep in mind when using LinkedIn group. By following these tips, you will enjoy all the benefits of this great feature. Use every opportunity with LinkedIn groups | Jerome Knyszewski


Find the right groups

You can join up to 50 groups on LinkedIn but that does not mean that you should. If you want to make the most out of the groups feature, you need to select the groups you join very carefully. Look at each group and make sure that they are worth your while. The group should not be stagnant and it should have a fair number of members. If, for whatever reason, you join a group that is not proving productive, you may leave the group and join a different group instead. You are in no way obligated to stay in a group.

Find the right discussions

Within each group you join, you should look for the most popular discussions. Look for topics that are getting the most attention and where members are actively talking. Comment, reply to comments, Like and Share as you see fit.

Start your own discussion

Starting your own discussion should not be done right off the bat. In other words, wait a while before trying to take over the room. If you join a group today and tomorrow you expect to start your own topic of discussion, you will only make group members think that you are a loud mouth and you like to control everything. This will not bode well for you reputation within the group. Take your time, look at existing discussions and do not rehash old topics! Think of something new, interesting and relevant.

Following up

Many users make the mistake of making a comment and leaving it at that. If you are involved in a conversation, make sure that you follow up to see if anyone has replied to your comment. They could be asking you a question, disputing your authority or commending you. No matter what the comment is, you need to follow up, acknowledge that you have read their comment and give some kind of response. This will create some great flowing conversation within the topic and others will join in too.

Start your own group

Once you’ve got the hang of just how groups work on LinkedIn, you can start your own group. Make sure that the group you want to create does not already exist and start off by inviting some of your LinkedIn connections until the word spreads and other users outside of your network start to join too. Having your own group requires a lot more effort and time. You need to moderate conversations, group members and make sure that there is always something happening. Keep people talking and make sure that they stick to the topic. If this is new to you, start with just one group and master it before opening any other groups.

Online Reputation Management & Marketing, Strategic Alliance, Business Growth Strategist, Author and Professional Speaker. Jerome Knyszewski is the Reputation Management Expert with the most recommendations and endorsements on the professional network, LinkedIn. He consults with top marketing agencies that help clients with their online image as well as crisis management. His clients are celebrities, corporations, PR agencies, individuals and top executives. In the past 3 years, Jerome Knyszewski taught more that 4.670 independent marketing consultants and agencies the fine art of building, protecting, managing and marketing online reputation, which makes him one of the top coaches in the industry. Author Profile:    

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